Actionable Real Estate Data

Recognizing that accurate data is the foundation of every great real estate decision, we established a dedicated data consortium and named it Lake Minnetonka Group. This is more than just a name—it’s a platform. A centralized hub built to capture, organize, and activate real-time real estate intelligence. Powered by enterprise-level infrastructure and supported by global data teams across India and Bangladesh, the Lake Minnetonka Group is the strategic backbone of Wilen Real Estate’s marketing and positioning engine. Our system turns fragmented inputs into a clear, competitive edge.

Lake Minnetonka Group

Lake Minnetonka Group (LakeMinnetonkaGroup.com) is the data and intelligence division powering Wilen Real Estate. Designed as a real estate-specific data lake, it merges global inputs, proprietary indexing, and behavioral signals into one unified platform. This consortium combines advanced cloud systems, real-time analytics, and human-led insight to produce accurate, actionable data—at scale. From internal valuation strategy to national syndication, every decision begins here.

Data Lake

A “data lake” is a modern technology framework that stores vast amounts of structured and unstructured information in its raw form. Unlike traditional databases that require pre-defined schemas, a data lake allows us to gather numbers, text, images, and videos from a range of sources without forcing early categorization. This flexibility makes it ideal for trendspotting, predictive modeling, and continuous discovery—especially in a data-rich but fragmented sector like real estate.

Built for Opportunity

Lake Minnetonka Group was purpose-built to track and extract value from market behavior across all cycles. We call it recession-proof modeling. Whether the market is expanding or in transition, our systems are designed to detect demand signals, pricing gaps, and areas of momentum. By curating the most relevant and timely data, we help identify opportunity—before the market fully realizes it.

Data Lake Intelligence

To drive our proprietary marketing and syndication platform, we engineered a system that captures, verifies, and categorizes real-time data signals from individuals actively engaging with real estate content. This includes search behavior, page interactions, geolocation activity, social triggers, and more—collected and refined into a perpetually expanding dataset. Supported by our offshore partners in India and Bangladesh, we currently manage more than 50 million verified contacts, making this one of the largest private property interest databases in the industry.

Strategy Through Behavioral Analytics

What sets our system apart is activation. Historical data helps us understand how markets evolved. Predictive analytics show us where they’re heading. We use persona-based segmentation to isolate and target specific buyer types based on behavior—not just demographics. This lets us craft precision campaigns around verified intent, elevating both marketing effectiveness and deal velocity.

Real Estate Marketing Fuel

The intelligence curated by Lake Minnetonka Group directly powers Wilen Real Estate’s marketing machine. From listing copy to distribution strategy, every asset is informed by live market signals. This ensures properties are positioned in front of the right audience—buyers who are not only qualified, but ready. The result: accelerated interest, better offers, and consistent market outperformance.

Custom Reporting for Smarter Decisions

We don’t just use data—we share it. Clients receive custom reports with clear, actionable insights: total addressable market size, active buyer profiles, persona-driven activity, and engagement patterns. These reports are tailored for developers, sellers, and institutions looking to make confident, high-velocity decisions backed by market facts—not assumptions.

Real-Time Insight. Real-World Advantage.

We believe data should move as fast as the market does. That’s why Lake Minnetonka Group isn’t just a data storage solution—it’s a live intelligence engine that evolves daily. By combining global reach, system-level precision, and behavioral analytics, we give our clients something rare in real estate: clarity. And with that clarity comes the ability to move first, act smarter, and consistently outperform the field.